![Crowds of millennials outside the Häagen-Dazs store in Greenwich Village in New York on their "Free Cone Day", Tuesday, May 8, 2018. Started by Reuben and Rose Mattus in 1960 the company is one of the first brands to create the market for premium ... Crowds of millennials outside the Häagen-Dazs store in Greenwich Village in New York on their "Free Cone Day", Tuesday, May 8, 2018. Started by Reuben and Rose Mattus in 1960 the company is one of the first brands to create the market for premium ...](https://c8.alamy.com/comp/2ER79A8/crowds-of-millennials-outside-the-hagen-dazs-store-in-greenwich-village-in-new-york-on-their-free-cone-day-tuesday-may-8-2018-started-by-reuben-and-rose-mattus-in-1960-the-company-is-one-of-the-first-brands-to-create-the-market-for-premium-ice-cream-hagen-dazs-is-a-brand-of-general-mills-photo-by-richard-b-levine-2ER79A8.jpg)
Crowds of millennials outside the Häagen-Dazs store in Greenwich Village in New York on their "Free Cone Day", Tuesday, May 8, 2018. Started by Reuben and Rose Mattus in 1960 the company is one of the first brands to create the market for premium ...
![NOTTINGHAM, UK - NOVEMBER 12, 2018: Haagen-Dazs is an American Ice Cream Brand, Established by Reuben and Rose Mattus in the Bronx Editorial Photography - Image of hipster, fast: 131406027 NOTTINGHAM, UK - NOVEMBER 12, 2018: Haagen-Dazs is an American Ice Cream Brand, Established by Reuben and Rose Mattus in the Bronx Editorial Photography - Image of hipster, fast: 131406027](https://thumbs.dreamstime.com/z/nottingham-uk-november-haagen-dazs-american-ice-cream-brand-established-reuben-rose-mattus-bronx-new-york-131406027.jpg)
NOTTINGHAM, UK - NOVEMBER 12, 2018: Haagen-Dazs is an American Ice Cream Brand, Established by Reuben and Rose Mattus in the Bronx Editorial Photography - Image of hipster, fast: 131406027
Häagen-Dazs - Our founder, Reuben Mattus, believed that if you were going to indulge in ice cream, it should be a real and fulfilling experience rather than the 'cold and sweet stuff'
![Häagen-Dazs honors its unsung founder Rose Mattus on International Women's Day with 'The Rose Project' - adobo Magazine Online Häagen-Dazs honors its unsung founder Rose Mattus on International Women's Day with 'The Rose Project' - adobo Magazine Online](https://www.adobomagazine.com/wp-content/uploads/2023/03/Haagen-Dazs-is-honouring-its-unsung-female-founder-INSERT-3.jpg)
Häagen-Dazs honors its unsung founder Rose Mattus on International Women's Day with 'The Rose Project' - adobo Magazine Online
![Salley on Twitter: "Rose and Reuben Mattus founded @HaagenDazs_US in 1961. They were Polish #Jewish #immigrants who arrived on #EllisIsland in 1921 #immigration https://t.co/nRQvt7zieu" / Twitter Salley on Twitter: "Rose and Reuben Mattus founded @HaagenDazs_US in 1961. They were Polish #Jewish #immigrants who arrived on #EllisIsland in 1921 #immigration https://t.co/nRQvt7zieu" / Twitter](https://pbs.twimg.com/media/C9pAQNRWsAApMyt.jpg)